01
Sales Leadership
Team coaching, pipeline management, forecasting, performance management and commercial execution.
MEET THE FOUNDER
18+ Years Turning Commercial Strategy Into Revenue
Simo Ait Mizane is the founder of Smart Step Consulting and a B2B technology sales leader with more than 18 years of experience across sales leadership, enterprise technology, customer acquisition, channel development and go-to-market execution.
His career combines frontline selling, team leadership, strategic account development, EMEA commercial planning and technology-partner ecosystems.
Discuss Your Commercial Challenge
STRATEGY · GROWTH · IMPACT
THE JOURNEY
From Sales Execution to Commercial Leadership
Simo spent much of his career within Dell Technologies, working across sales, commercial leadership and EMEA roles.
As a Sales Manager, he led a 14-person Inside Sales organisation responsible for a €12M annual quota across a territory of approximately 18,000 accounts.
The team acquired more than 300 customers annually while delivering 10–15% year-on-year revenue growth and working with an ecosystem of approximately 50 channel partners.
His career has also included enterprise infrastructure sales and strategic technology conversations involving servers, storage, cloud, data-centre modernisation and complex B2B buying environments.
THE SMART STEP PRINCIPLE
A Different Kind of Consultant
Commercial advice should work in the real world.
Smart Step Consulting was created around that simple principle.
That means understanding how salespeople operate, how managers inspect performance, how customers make decisions, how technology partners generate business and how commercial strategies translate into actual pipeline.
Simo works directly with leadership and commercial teams to identify what is slowing growth and build practical ways to improve it.
CAREER HIGHLIGHTS
Commercial responsibility translated into measurable outcomes.
18+ Years
B2B Sales & Technology
14
Inside Sales Representatives Managed
€12M
Annual Team Quota
78–120%
Quota Attainment
300+
New Customers Annually
18,000
Accounts Managed Across Territory
+10–15% YoY
Revenue Growth
€20K
Average Deal Size
50
Channel Partners
President's Club 2018
Recognition
Top Performer
Acquisition
AREAS OF EXPERIENCE
A connected view of technology, customers, teams and markets.
02
Enterprise Technology
B2B infrastructure, servers, storage, cloud and technology transformation environments.
03
Customer Acquisition
Territory strategy, prospecting, qualification, conversion and new-logo acquisition.
04
Channel & Partner Ecosystems
Working with distributors, resellers, technology vendors and partner networks to develop revenue.
05
Go-to-Market
Market segmentation, positioning, sales motion, commercial planning and execution.
06
EMEA Commercial Planning
Experience connecting market signals, demand, portfolio decisions and commercial priorities across European markets.
WORK WITH SIMO
Senior commercial expertise without unnecessary complexity.
Whether you need to improve an existing sales engine, activate an IT partner organisation, accelerate customer acquisition or structure a new go-to-market motion, Smart Step Consulting provides senior commercial expertise without adding unnecessary complexity.
Discuss Your Commercial Challenge